By J. Dickenson

When did Australian ladies first input the ads undefined? The stereotypical ads government may be a pony-tailed, Ferrari-driving, young-ish guy, yet ladies have labored in Australian advertisements corporations from the 1st years of the trendy undefined, and this present day they contain half the industry's crew. Australian girls in ads within the 20th Century rescues those girls from their obscurity. by way of utilizing a broader definition of advertisements than traditional, this learn unearths the $64000 position girls have performed within the improvement of the Australian advertisements undefined, sheds mild on women's fight to arrive the better echelons of the undefined, and considers why the preferred snapshot of the ads govt is at such variance from the truth. The reviews of those amazing girls throughout a century of Australian ads supply necessary info at the function of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of customer tradition.

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Australian Women in Advertising in the Twentieth Century by J. Dickenson

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