By Benjamin Rosoor

Alors que le internet social est en pleine évolution, l'e-réputation est un enjeu stratégique majeur pour les entreprises qui souhaitent se différencier de leurs concurrents et générer des ventes.Mais dans cette multitude d'usages et de helps, remark contrôler ce qui se dit sur web à propos de sa marque et de son snapshot ?En s'appuyant sur de nombreux cas, cet ouvrage suggest une méthodologie détaillée pour engager au nom de votre entreprise los angeles dialog sur les réseaux sociaux de manière fiable et efficace.Il présente, témoignages d'experts à l'appui, tous les outils pour construire, défendre et développer sa réputation sur net through le micro-blogging (Twitter), les réseaux sociaux (Facebook, Google+), les websites participatifs, etc.Illustré de nombreux cas, il montre concrètement remark organiser sa défense lors d'un undesirable buzz, déterminer ses stratégies d'action, ses lieux d'intervention, mais également choisir son neighborhood supervisor et optimiser son model content.Un ouvrage opérationnel avec de nombreuses études de casLe aspect sur l. a. législation et les bonnes pratiquesL'avis de professionnelsDes fiches métiers complètes : gestionnaire des médias sociaux, neighborhood supervisor, veilleur stratégique

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Agir sur l'e-réputation de l'entreprise (Marketing) (French Edition) by Benjamin Rosoor


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